Synthesis and Evaluation Essay Example | Topics and Well Written Essays - 500 words

Synthesis and Evaluation - Essay Example Friedman, therefore, wonders how a business can be said to have responsibilities, yet it is just an object. Similarly, Kotler & Zaltman (1971) agree that the objective of marketing a business strategy is to optimize profits. On a different note, however, while Kotler & Zaltman (1971) believe in the promising future of social responsibility in business, Freidman (1970) holds that businessmen who talk about social responsibility are puppets of social stratification. The difference in opinion, here is that Friedman does not believe in the future of social responsibility in business and is more objectivist. Kotler & Zaltman in contrast, though a bit objectivist, are more constructionist and still have faith in social responsibility of business. Some recent articles are similar in philosophy to seminal works, while others are not. Karnani (2010) is more objectivist just like Friedman, arguing that the idea that businesses can be socially responsible is a dangerous illusion. He argues that businesses only focus social responsibility in areas that promise massive profits. Carroll & Shabana (2010) on the other hand take on a more constructionist approach by arguing that indeed businesses can engage in social responsibility for the good of all stakeholders. Without the shareholders, the business would not exist. The latter, essentially, gives meaning to the former, thereby giving social responsibility in business a constructionist approach. Seminal works have a similar methodology as they rely more on qualitative methods to obtain data, specifically library sources. They constantly refer to the works of previous authors. Recent articles are different from seminal ones as they incorporate the use of both qualitative such as library sources and quantitative methods. Although recent scholars also make use of other literature, they also carry out researches and come up with statistical data to

Three Point Writing Essay

Three Point Writing EssayA three point writing essay is basically an essay that uses the three main parts of writing as a means to express yourself or state a position. It is used as an aid to getting you more words that will help you express yourself and your opinion on a subject. It can be a guideline to starting an essay.In this category, there are some writing tips that may come in handy. The first thing that you should take into consideration is to start writing at the first word of the paragraph. You do not need to start with the first paragraph, but at the very beginning. This will make the writing a lot easier and a bit faster.It is important to stop at the end of the paragraph, or you will be wasting a good chunk of your writing time. You need to have enough space to move on to the next paragraph without stumbling over your words. Another thing that you must do is not to switch sentences until the end of the paragraph. This will allow you to avoid any kind of translation err ors.The last tip on this category of writing is to avoid making use of ellipses or space. These will cause your essay to look unnatural, and it might make you lose points from the readers. In order to avoid this, you should use single space instead of double space.In order to finish off an essay in a straightforward way, do not use a lot of unnecessary words. The essay should be as clear as possible. You can always add more words, but make sure that you can clearly state what you are trying to say.Using a three point writing essay can help you make your work more successful. As long as you have read the first part and understand it well, you will have no problem finishing off the essay, and you can sit back and wait for your reader to go on to the next part.An essay is a form of communication, and when it is written well, it can put you in a good mood, and it can really enhance your personality. The very best way to do this is to try this method to give you the best quality work. Al l in all, you can create an essay and finish it off in a good way that will get you more points for the project.

Ideas For Fun Leadership Essay Topics

Ideas For Fun Leadership Essay TopicsGiving a great leadership essay topics can be hard to do. As an educator, you must put yourself in the shoes of your students. You need to be able to relate what you are trying to say with what they are going through at this moment. If you aren't willing to challenge them and make sure that you find the right balance in your essay, you might want to consider some of the following:First, it's important to give clear direction and objectives for your leadership. Without a clear direction or objective, students won't feel that they have accomplished anything. Your writing should always provide great examples and details about how you have been successful at doing certain things or helping others to accomplish things.In addition to giving great examples and details, it's also important to come up with a few ideas for leadership essay topics. This can be challenging because often times these ideas can make a student feel as if you are taking the easy w ay out. But just remember that when you write in your essay, you want it to be both fun and informative.It is a good idea to write from the student's point of view. While students are the ones who will be reading your essay, you want to find ways to make it enjoyable for them to read. You also want to use more specific words and phrases so that students will understand them easily. In addition to this, it is very important to stick to what you wrote so that it feels like you are being honest and telling the truth.Now, here are some basic writing tips to follow when creating your own essay. The first thing you want to do is to write a paragraph on your personal background. Once this is written, you then want to outline your personality. This makes it easier for the student to get to know you and why you will be a great leader. Finally, you also want to come up with several essay topics that relate to the rest of your curriculum. For example, if you have a history topic that relates t o sports or leadership, you can use this to write about your experiences or the lessons that you learned. Using examples is very important when you're talking about your personality and the kind of person you are. For example, if you are someone who doesn't care much about sports, but instead, focuses on finding good people and trying to build something together, you might want to write about this.Remember, that being a great leader role is not one that is given to anyone. You must work hard to become a great leader. And so, make sure that you pay attention to how your writing flows as well as how you communicate in your essay.

Business Data Analysis Essay Example | Topics and Well Written Essays - 3000 words - 1

Business Data Analysis - Essay Example To achieve an inclined trend amid a competitive environment the management finds it appropriate to acquire the services of a Business Data Analyst/Statistician. Since there was enormous data recorded already it was hooped that the analysis of this data would more likely produce some beneficial results and recommendations. This report is aimed to conduct the data analysis for the company. This would be done in pursuance of the newly hired business data analyst. This analysis would contain the basic and advanced statistical practices including evaluation and analysis of different statistics. These include Mean, Median, Mode, Standard Deviation, Variance, Coefficient of Variance and Inter-quartile ranges. Since graphical representations play key role in trend analysis, the histograms, PIE charts and Bar charts would also be used. The sampling/grouping of data according to the recommended intervals would also be incorporated. This analysis would be conducted for different types of proble ms in the company to produce conclusions and recommendations for an overall betterment of the company. The main goal is to achieve optimization either through minimization of cost incurred or maximization of profit and to highlight the possible risks the company may encounter in future. INTRODUCTION The scenario involves the business strategies of an Industry named Handy Hydraulics Limited. This company was founded twenty years ago by the Douglas family. Ever since then the company has steadily grown. The first five years being stable, enabling the company to hold its grounds and establish its mark. The merchandise that Handy Hydraulics dealt with were related to Hydraulics as its name suggests. They were not the manufacturers of hydraulics but mainly were distributors and vendors that repaired spare parts. The most the company did was to pack the goods under their name in accordance with the customer’s orders. Their business prospered where large population of humans inhabit ed land. This was because more the inhabitants the more was the use of garbage trucks and other construction related machinery in the area. Thus, resulting in requirements of hydraulic parts whenever their need arose. The parts that the company dealt with included hydraulic seals, gauges, pump cylinders and all other related spare parts etc. Through the first few years absence or very little presence of marketing did not inhibit a teady growth of the company sales. The late 1970s and early 1980s saw the application of the Brute Force strategy for marketing. This resulting in an increase in demand of the company’s products but unfortunately the inexperienced family run business could not stand the increase in number of orders and their system collapsed. The headquarters in Florida was not the company’s only outlet. By the early decades two new outlets at Arizona and Ohio had also become operational. However, the lack of proper maintenance and handling of inventory in al l the outlets resulted in a havoc. It was decided that the company be sold to BMP Enterprises. METHODS Q1. (a) Construct histograms and relative frequency distributions of the company’s daily average order size (total sales divided by total orders) for quarters 1 and 2. For each chart, use interval widths of 20 and let the first interval run from 0 to 20. After the initial observation of data it is noted that there exists one entry of

New Article Reveals the Low Down on Research Paper Topics for Human Growth and Development Yahoo Answers and Why You Must Take Action Today

New Article Reveals the Low Down on Research Paper Topics for Human Growth and Development Yahoo Answers and Why You Must Take Action Today Ok, I Think I Understand Research Paper Topics for Human Growth and Development Yahoo Answers, Now Tell Me About Research Paper Topics for Human Growth and Development Yahoo Answers! Should you ever should make an essay longer. If you realize that you are dominating the classroom discussion, please slow down to offer other students an opportunity to locate their voices. Because our class meets only once weekly, after the initial few exams, we'll have a lecture on new material. In the event the student doesn't answer the problem or take part in the discussion, the student isn't going to get credit for this week's assignment. What About Research Paper Topics for Human Growth and Development Yahoo Answers? With that, a new medical care challenge has been produced and we have to have a life span strategy. There won't be any extensions. Er ik Homberger Erikson's theory of development might be one of the most commonly applied models to emerge from the subject of psychology during the previous century. Consciousness starts to adept the notion of personality. Writing flow and actual logic supporting the writing are of terrific importance. Of course, when you were given a very clear undertaking to write on a certain topic you won't need to wreck your brains seeking something exciting and crucial to dwell on. You're going to want to remember you will want to summarize and analyze the articles you read, and won't have the ability to use each article you decide on. Inside this article we'll enable you to get the most burning health issues to create your essay topic powerful and impressive. This video guides you through the procedure for selecting a topic. Research Paper Topics for Human Growth and Development Yahoo Answers Features The report emphasizes that in too many situations, higher school just does not prepare students for the rigors of college life, including most especially all the writing they must do in order to succeed. So, both students of medical care programs along with students of any other specialty may have a task to compose an essay on health topic. Some people think that in the region of micro-finance there's a demand for partnerships between the organization and the general public. First there's the field of Micro-finance and among the areas ripe for research in society today. Why Almost Everything You've Learned About Research Paper Topics for Human Growth and Development Yahoo Answers Is Wrong Your CONNECT website will allow you to determine how many cards you want to become through per day. You may use the search box below to start. Choose a topic from the next list to find out more. Stop by the ACE CREDIT website for more details. This is the point where the differences begin. Comparisons could be produced between American and European financial loan criteria i n micro-finance. You can pick the topics yourself, but be certain to explain what you've learned clearly, and illustrate how you feel this info will affect your life later on. The Characteristics of Research Paper Topics for Human Growth and Development Yahoo Answers It's documented that babies require a good deal of fat in the initial 12 months of life to build stronger and healthful brains. Maybe you currently have a generalized idea of what things to write in your mind, and the following will let you concentrate on some specific thought or perhaps change your choice. If there's a negative outcome, on the flip side, the person passes to the next stage with psychological baggage that hampers their resolution of the following job. The Start of Research Paper Topics for Human Growth and Development Yahoo Answers What follows is an extensive collection of the most intriguing research topics to have you started. It's significant to adhere to these rules so the guide to be up-to -date and properly formatted. Specifically, it is all about the rules of citation, for instance, an APA research paper format. Completing any academic writing project, including book reports, term or research papers and various varieties of essays are sometimes a daunting enterprise for college students, especially the very first few times they're faced with these sorts of assignments. Now you have a great idea of the way to hunt for college research paper topics, you're ready for some suggestions. As a way to compose a paper, you are needed to compose a research question. Perhaps a number of the ideal college research topics nowadays are IT research paper topics. Please be sure that you know how to look at your accuracy level by visiting the learnsmart link on CONNECT. Please see the training course outline for those deadlines. Do not count on the accuracy notes you get while working on a deck, as they don't always equate to your general performance. There are both bodily and emotional challenges at each stage.

Top Female Bodies Essay Killing Writing Reviews!

Top Female Bodies Essay Killing Writing Reviews! They're all exposed to these ads and these ads impact each and each one of them. The range of women in prison is presently rising day by day although men still comprise the greatest numbers in jail. Additionally, the portrayal of women and men in media can have negative influence on the society. The media which contain many distinctive images of women and men together with many messages about women and men have a substantial effect on the feeling of identity. Many people don't like to examine motherhood as an imprisonment. It's essential for women to be aware of the power they have, and I don't mean necessarily the power dependent on the simple fact they're women, just they have power, full stop. Check that the images truly do show the identical woman and that the origin of the images can be trusted. The Fight Against Female Bodies Essay Killing Writing As a way to compose a killer body paragraph you have to write a correct thesis. The principal point in every paragraph should be clearly mentioned in the shape of a topic sentence, which is subsequently supported with evidence. The principal body of an essay is the most crucial part of the entire paper. These connective words serve to set up relations between the different parts of the essay. Picking a topic is a rather important step for the definition essay, as in case you opt for the expression door you won't have the ability to compose a 500-word definition essay on it as there isn't much depth to enter. Below are a few simple ideas to direct you in selecting the great persuasive essay topic for you. By explaining each bit of info presented in your essay, you are also going to be demonstrating authority over your favorite topic. All you will need is to leave enough time before the deadline to be in a position to finish the essay. This room has the most coveted table in the area. Those people picked the incorrect sort of park to see. Being a youthful child therefore gave the chance to increase in the U.S. just as any other American child. Female inmates undergo a great deal of evil in jails some of which the prison guards are in a position to control but are unwilling to and others they don't have the capacity to control. Want to Know More About Female Bodies Essay Killing Writing? Retribution and revenge for the murder of a loved one, however, an extremely natural human instinct, isn't always the response to the loss of the individual. In addition, there are concerns about the growth in the commodification of the female body. Female serial killers share only a number of these characteristics like animal abuse. The fact an animal would severe their very own limb demonstrates how horrible it's to be caught in a trap. What the In-Crowd Won't Tell You About Female Bodies Essay Killing Writing Because pain is tremendously influenced by endorphins and other chemicals within the body, women could have more variability in conditions of how strongly they experience pain. Also, there are numerous different alternatives which are equally as stylish and warm as real fur. When used, the 2 targets of the swap will be placed into each others bodies and be in a position to notice. There are lots of lengths people go to male and female to acc omplish the ideal body. The fit organic structure is understood to be a mesomorph, powerful and shapely with defined musculuss. This method is excellent to be used when studying the bodies systems like the Circulatory, Cardiovascular, Respiratory and Lymphatic systems and the way in which they function within the body together. In most instances the issues concerning gender roles are extremely humorous since they are always real. These types of issues about women and how they perceive their bodies are now at the forefront of several advertising research. Here's What I Know About Female Bodies Essay Killing Writing This essay will reveal to you how society endorses an unrealistic body image to strive for, you should not feel pressured to be like everyone else and you ought to feel comfortable in your skin. Women naturally attempt to be appropriate and beautiful to entice men. Like I stated before we're exposed to 2,000 ads each day (194). Begin with writing everything which you know more about the topic in your words. Specifically, don't use pornography images in articles that aren't about pornography. Prior exposure or knowledge about a specific subject provides better hindsight which could bring improved arguments on the issue. In reality, multiple studies support the simple fact there are dissimilarities which exist between them both. First names are occasionally required for clarity. Figure out which of the topics, you currently have a fairly good background on which will make it possible for you to have a relative edge.

Promotional and Advertising Strategies Essay Example for Free

Promotional and Advertising Strategies Essay The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to make people notice or know. † It can be roughly explained as â€Å"to extensively notify the public. † According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers. † (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. † 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyotas fuel cell vehicles are not only environmentally friendly theyre also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility. † 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions. † 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc. † 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement. † 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen. † (Retrieved December 2, 2014 from http://www. toyota-global. com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. Its helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies. 2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industrys most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; its 25% lighter and 10% more efficient. The battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www. hyundaiusa. com/new-thinking/environment. aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. † (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness. chron. com/ importance-ad-slogans-31343. html) 1. Toyotas ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as You asked for it! You got it! (1975–1979); Oh, what a feeling! (1979 – September 1985, in the US); Who could ask for anything more? (September 1985 – 1989); I love what you do for me, Toyota! (1989–1997); Everyday (1997–2001); Get the feeling! (2001–2004); Moving Forward (2004–2012); and Lets Go Places (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES. †; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. ( Retrieved December 3, 2014 from http://worldwide . hyundai. com/WW/Corporate/Corporate Information/BrandSlogan/index. html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in 2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices. ( Trefis Team ,2014. Retrieved December 3, 2014 from http://www. forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this years U. S. Initial Quality Study by J. D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundais Accent compact and Elantra small car were named among the top three cars in their segments. (Hans Greimel, 2011. Retrieved December 2, 2014 from http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation. org/What-We-Do/Global-Development/Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. 4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc.offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america. com/hca. aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www. udayton. edu/ /Consumer%2520Promotion. p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02#). Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i. e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product. †(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. hyundai. com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i. e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. honda. com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www. gmc. com), virtual plant tour (www. cocacola . com), virtual auto show (www. lexus. com), e-cards (www. saturn. com), a coloring sheet (www. wendys. com), a virtual skin beauty analysis (www. neutrogena. com), and so forth. Downloads promoting and affiliated with the companys brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U. S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy Business. February 26, 2013. Retrieved December 2, 2014 from http://www. strategy-business.com/article/00162? pg=all). 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