Promotional and Advertising Strategies Essay Example for Free

Promotional and Advertising Strategies Essay The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to make people notice or know. † It can be roughly explained as â€Å"to extensively notify the public. † According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers. † (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. † 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyotas fuel cell vehicles are not only environmentally friendly theyre also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility. † 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions. † 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc. † 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement. † 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen. † (Retrieved December 2, 2014 from http://www. toyota-global. com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. Its helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies. 2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industrys most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; its 25% lighter and 10% more efficient. The battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www. hyundaiusa. com/new-thinking/environment. aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. † (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness. chron. com/ importance-ad-slogans-31343. html) 1. Toyotas ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as You asked for it! You got it! (1975–1979); Oh, what a feeling! (1979 – September 1985, in the US); Who could ask for anything more? (September 1985 – 1989); I love what you do for me, Toyota! (1989–1997); Everyday (1997–2001); Get the feeling! (2001–2004); Moving Forward (2004–2012); and Lets Go Places (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES. †; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. ( Retrieved December 3, 2014 from http://worldwide . hyundai. com/WW/Corporate/Corporate Information/BrandSlogan/index. html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in 2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices. ( Trefis Team ,2014. Retrieved December 3, 2014 from http://www. forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this years U. S. Initial Quality Study by J. D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundais Accent compact and Elantra small car were named among the top three cars in their segments. (Hans Greimel, 2011. Retrieved December 2, 2014 from http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation. org/What-We-Do/Global-Development/Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. 4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc.offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america. com/hca. aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www. udayton. edu/ /Consumer%2520Promotion. p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02#). Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i. e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product. †(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. hyundai. com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i. e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. honda. com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www. gmc. com), virtual plant tour (www. cocacola . com), virtual auto show (www. lexus. com), e-cards (www. saturn. com), a coloring sheet (www. wendys. com), a virtual skin beauty analysis (www. neutrogena. com), and so forth. Downloads promoting and affiliated with the companys brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U. S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy Business. February 26, 2013. Retrieved December 2, 2014 from http://www. strategy-business.com/article/00162? pg=all). References Anshuman goyal, pricing strategy of Hyundai, 2007; www. honda. com Anshuman goyal, pricing strategy of Hyundai, 2007; www. hyundai. com Carl Hose. 2014; Small businesses; http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html Hans Greimel, 2011. http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness. chron. com/ importance-ad-slogans-31343. html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02# Trefis Team, 2014. http://www. forbes. com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii Strategy Business. February 26, 2013. http://www. strategy-business. com/article/00162? pg=all.

Freedom vs. Determination Essay -- comparison

Are we determined or are we free? This is a question that is hotly debated on both sides of the issue. Determinists would say that we, as humans, are determined through our society, religion, and, most of all, by our families. However, supporters of free will would have arguments for each of these same points in their favor. I say that no matter which way one approaches this subject one finds both, free will and determinism, in each of these arguments. Society, for one, can be seen as determining one's public behavior, moral responsibility, and how one is to survive in today's environment. So how does society determine these points? Well, that's simple. Public behavior is set by the limits of general decency, as well as, its conventional standard of politeness. Someone can't go outside without the proper clothing nor can they wear something that would be considered offensive in the view of society's dictation. "Good manners" and a pleasant demeanor are essential to one's dealings with others. Without them, you would surely be considered an outcast. The next aspect determined by society is that of moral responsibility. This point is held in high regard to the efficient functioning of society as a whole. To facilitate this purpose, we are bound to educate our children with the understanding of what is right and what is wrong. We instill in them that they will be held accountable for their actions and that there are consequences to each action. Lastly, in order to obtain the "necessities... ...lassics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 180-198. Declaration of Independence. The Harvard Classics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 150-155. Encarta: The Complete Interactive Multimedia Encyclopedia. "Sacred Koran." 1995 Edition. CD-ROM. Phoenix, Arizona: Microsoft Corporation, 1995. Huxley, Aldous. "Brave New World." Philosophy: A Literary and Conceptual Approach. Third Edition. New York: Harcourt Brace Jovanovich, Incorporated, 1995. pp 242-247. New Catholic Translation Bible, The. Revised Edition. Nashville, Tennessee: Catholic Bible Press, 1987. Freedom vs. Determination Essay -- comparison Are we determined or are we free? This is a question that is hotly debated on both sides of the issue. Determinists would say that we, as humans, are determined through our society, religion, and, most of all, by our families. However, supporters of free will would have arguments for each of these same points in their favor. I say that no matter which way one approaches this subject one finds both, free will and determinism, in each of these arguments. Society, for one, can be seen as determining one's public behavior, moral responsibility, and how one is to survive in today's environment. So how does society determine these points? Well, that's simple. Public behavior is set by the limits of general decency, as well as, its conventional standard of politeness. Someone can't go outside without the proper clothing nor can they wear something that would be considered offensive in the view of society's dictation. "Good manners" and a pleasant demeanor are essential to one's dealings with others. Without them, you would surely be considered an outcast. The next aspect determined by society is that of moral responsibility. This point is held in high regard to the efficient functioning of society as a whole. To facilitate this purpose, we are bound to educate our children with the understanding of what is right and what is wrong. We instill in them that they will be held accountable for their actions and that there are consequences to each action. Lastly, in order to obtain the "necessities... ...lassics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 180-198. Declaration of Independence. The Harvard Classics: American Historical Documents. Third Edition. Danbury, Connecticut: Grolier Enterprises Corporation, 1994. pp 150-155. Encarta: The Complete Interactive Multimedia Encyclopedia. "Sacred Koran." 1995 Edition. CD-ROM. Phoenix, Arizona: Microsoft Corporation, 1995. Huxley, Aldous. "Brave New World." Philosophy: A Literary and Conceptual Approach. Third Edition. New York: Harcourt Brace Jovanovich, Incorporated, 1995. pp 242-247. New Catholic Translation Bible, The. Revised Edition. Nashville, Tennessee: Catholic Bible Press, 1987.

Norfolk General Hospital

I enjoy playing soccer and have played Beach FCC for the past seven years. I live In the Foxfire subdivision with my mom, dad, sister, and my brother. Living In Valhalla Beach provides me with many opportunities Including great schools, beaches, and professional level playing fields. I am 5'9 and weigh 160 pounds and have dirty blonde hair and green eyes..I am a sophomore at Keller High School. Like many first Impressions, and perhaps contrary to Individual perception, the life of being a high school student Is not all about studying, attending class and socializing with peers. As you look at my public persona, you will notice that most of my pictures depict my family. I am very close to my family and my yellow lab Jake. Jake also represents loyalty. I do my best to be accountable and remain loyal to my friends.My buddies view me as a class clown, because I enjoy having fun. Most of the time you find me playing soccer or hitting jumps at the motocross track. I lead a very active life style involving golfing, basketball, and going to the beach. When I am not enjoying the outdoors playing sports, my parents keep me very busy mowing the lawn and completing various chores. When I'm inside I play several online shooter games. My private persona shows more of my spiritual and intelligent side. My dream Is to someday become a doctor.The rock climber picture illustrates my determination o reach and achieve my goals. I am driven by challenges represented by the crossword puzzle. I feel strongly that by having a relationship with Jesus all things in life are possible. I view myself as a hard worker and somewhat of a perfectionist. The no cavities picture illustrates my personal sense of pride about my appearance. I enjoy listening to Ill Wayne and his lyrics â€Å"Life is a beach I'm Just playing in the sand† personifies much of my demeanor.I want to enjoy life to its fullest each and everyday goddaughter live in the Foxfire subdivision with my mom, dad, sister, an d my brother. Living in Virginia Beach provides me with many opportunities including great schools, Like many first impressions, and perhaps contrary to individual perception, the life of being a high school student is not all about studying, attending class and socializing playing soccer or hitting Jumps at the motocross track. I lead a very active lifestyle My private persona shows more of my spiritual and intelligent side. My dream is

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Tragic Hero In Julius Caesar - 829 Words

What is a tragic hero? A tragic hero is a person, of noble birth, with heroic potential but doomed by fate. The hero struggles against his fate but eventually fails because of a mistake or even a flaw. In Shakespeare’s play, The Tragedy of Julius Caesar, a character may come to mind and fit this definition, Marcus Brutus. In this play, Julius Caesar’s ambition for power drove the honorable Brutus to think negatively about Caesar’s position of being the king of Rome. The honorable Brutus shows his love by committing an act which seems to him to be the best fit for the city, which is to get rid of Julius Caesar. Brutus portrays an excellent leader because he puts himself last, uses proper rhetoric, and encourages loyalty. Marcus Brutus†¦show more content†¦Starting off the debate by attempting to defend himself and his friends, and offering a reason why they decided to kill Caesar. Saying that he didn’t do it because he didn’t love Caesar, b ut that he, â€Å"loved Rome more†. Making himself sound believable, and making an effort to display his love for the people. He is a true leader, and if he can get people to get behind him and follow him than that will only make him better. Furthermore, in act 3 proves his influential ability as discussed, but what he can also do is utilize ethos (the appeal to a character). An example of this would be when he went into detail on his reasoning for why he killed Caesar, he portrayed himself exactly the way he should have. Making himself the hero of Rome, gave him the character appeal he needed in order for the jury to take his side. Being able to manipulate a crowd like that takes a lot of charisma and a very eager attitude to be able to sound convincing. Additionally, Brutus may be a great speaker and motivator, but even he has his downfalls. Again referencing act III, in the famous speech by Marc Antony, Brutus fell to the skills and superiority that is Antony. Every great leader has their down days, as do great athletes, singers, etc. This was definitely one of those times. Antony completely flipped the people into his favor, making him the beloved hero and Brutus the hated villain. He did this through the appeal of logic (best known as Logos). Brutus had said that ifShow MoreRelatedJulius Caesar : A Tragic Hero934 Words   |  4 PagesJulius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero given that he is of nobleRead MoreJulius Caesar : A Tragic Hero863 Words   |  4 PagesJulius Caesar is a wel l known piece of literature written by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy (who is) usually dignified, courageous, and high ranking† (Novel Study Guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† (Novel Study Guide). It is evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero givenRead MoreJulius Caesar : A Tragic Hero1171 Words   |  5 PagesJulius Caesar Julius Caesar, the greatest war hero and most noble of all wanted to be praised by all Roman citizens wanted to achieve power to rule as a king. The play is set in ancient Rome in the year 44 B.C. when the Roman general Julius Caesar was almost ruler of the entire world at the highest point in his career. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking†Read MoreJulius Caesar : A Tragic Hero937 Words   |  4 Pages Caesar the Great Julius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero givenRead MoreJulius Caesar : A Tragic Hero849 Words   |  4 PagesThe Tragedy of Julius Caesar by William Shakespeare is the story of ancient Rome during the time that Caesar took over. Caesar returns to Rome, after defeating the former leader, Pompey. Cassius and other conspirators convince Brutus, a nobleman, to join in on their plot against Caesar. Brutus and the others gather around Caesar, on the ides of March, to stab him. They stabbed Caesar 23 times and eventually he d ies. Brutus takes over Rome, but followers of Caesar, Antony and Octavius, oppose BrutusRead MoreThe Tragic Hero Of Julius Caesar1793 Words   |  8 PagesAs Caesar dies, he gasps, â€Å"Et tu, Brute?† (III. i. 77). To betray a close friend for the better of the country only to have it end all in vain is a tragedy in its own. For Brutus, this is his journey in Shakespeare’s play The Tragedy of Julius Caesar. Although the play is named after Caesar, it is evident that Brutus is the tragic hero as the audience watches the events of the play unfold. Brutus’s characteristics and actions line up perfectly with Aristotle’s definition of a tragic hero which statesRead More Julius Caesar - Tragic Hero Essay1028 Words   |  5 Pages Julius Caesar as a Tragic Hero amp;#9;Julius Caesar is a play written by William Shakespeare during the year 1597. Julius Caesar’s story involves a conspiracy against Julius Caesar, a powerful senator. The play involves a highly respected senator, Brutus, who decides to join the conspiracy to kill Julius Caesar, in the effort to keep democracy intact. Brutus believes that if Julius Caesar is allowed to live, Caesar will take a kingship and turn the government into a monarchy. Brutus, CassiusRead MoreJulius Caesar the True Tragic Hero1526 Words   |  7 Pagesonce said â€Å"A man doesn’t become a hero until he can see the root of his own downfall.† These words best describe what a â€Å"Tragic Hero† is and both Julius Caesar and Brutus displayed this characteristic, so the question is â€Å"Who is the real tragic hero in this story?† This paper shall explore the reasons behind why each man is considered a hero in his own right and who the rightful owner to the title of the play truly belongs to. There have been countless tragic heroes in the works of William ShakespeareRead MoreJulius Caesar: The Quintessence of a Tragic Hero1156 Words   |  5 PagesShakespeare’s The Tragedy of Julius Caesar is the illustration of the demise of many respectable men. Typical of a tragedy, one character of high social standing experiences numerous downfalls brought on by a character flaw. This character is eventually brought to his or her knees by the misery and sorrow brought upon by these mistakes. It is at this point that the character realizes their flaws and changes their outlook. In Shakespeare’s tragedy, the tragic hero is Julius Caesar. In the play, ShakespeareRead MoreExamples Of Tragic Hero In Julius Caesar905 Words   |  4 Pagesman cannot become a hero until he can see the root of his own downfall.† By Shakespearean definition, a tragic hero is someone of high position such as a nobleman, who has hamartia, a tragic flaw that leads to his downfall, and even his demise. This is strongly illustrated in Julius Caesar by William Shakespeare, where Marcus Brutus’ desire to remain noble and honourable leads him to naivety and self destruction. The plot of the play revolves around removing power from Caesar, causing the inability

Advantage Of Organic Food - 776 Words

: The advantage of consuming organic food, far outweigh the important matters. Organic food precedes a healthful life, in the long term it works in favor of a persons health in general. It also creates more jobs by producing organic food. Animals are organically fed and live in a more acceptable habitat. In recent studies, researchers found that with the significance of living a healthy lifestyle being profusely clear, healthy food alternatives are actually within the public attention. The high demand for organic food amongst U.S. Consumers has improved a lot because of nothing less or nothing more than, it is healthier food selection and a lot safer not only for the public but also for the environment. As an outcome of dazzling†¦show more content†¦There is a better mineral stage of Calcium, Iron, Chromium and also Magnesium which similarly is an advantage to the body. †¢ Natural antioxidants might aid in saving consumers from heart diseases. Organic vegetation has more ascorbic acid which the human body converts to vitamin C. Organic meats are much less fatty, and the fat is a lot healthier. Reasons why we should enforce organic produce is because of the following: †¢ Most animals stay in crowded, inhumane conditions as well as are fattened up on meals which include corn as well as soy to which they are no longer properly adapted to. Alimenting animals on grass is healthier for the animals as well as those who consume them...Organic meat isnt really similar to pasture-raised meat. Animals that are raised under organic food might not need altered hormones or antibiotics to promote their size, and may only consume organic feed. †¢ GMO’s are a direct cause of medical complications such as cancerous tumors and organ damages. A 2012 French study posted in the international journal, Food and Chemical Toxicology, a study to observe the long term results of GMOs, they discovered the fact that rats fed on a weight-reduction plan of Monsantos GMO corn evolved huge tumors as well as suffered organ damage. The effects have been mainly bad in favor of the female rats. What others are saying: †¢ One argument towards shopping for organic food is in fact very costly. Buying Organic foodShow MoreRelatedAdvantages and Disadvantages of Organic Farming in the Pacific1522 Words   |  7 PagesPLAN Title: What are the advantages and disadvantages of organic farming to the Pacific Community? C: Organic Farming L: Pacific Community/Benefits D: What INTRODUCTION Context: Agriculture/Environment Subject: Organic Farming Limited Subject: Pacific Community/Benefits Issue: What are the advantages and disadvantages of organic farming to the Pacific Community? 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First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is openingRead MoreOrganic Food and Beverage1411 Words   |  6 PagesU.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets. Provide a discussion of the trends in the organic foods industry and how these trends will impact the organizations that sell o rganic foods. Examine the competitiveRead MoreShould We Eat Organic Or Inorganic Food?1417 Words   |  6 Pagessaid, â€Å"Let food be thy medicine and medicine be thy food.† Since before we were civilized, people have always valued food highly. This is because there’s an instinctual understanding that good food means good health. The most basic demand from any person is to eat enough to be healthy. Some people are more focused on health, so they’re more inclined to see investing in healthy food as an opportunity to invest in themselves. In either case, everyone has some constant demand for nourishing food in orderRead MoreAnalysis Of Porter s Generic Competitive Strategy1552 Words   |  7 PagesThe strategic competitive advantages are available for this organic companies and are depicted by Porter’s Generic Competitive Strategies. These strategies portray that a company can achieve standard sustainable competitive advantages in any of the three essen tial ways. 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Existing trends in the retailing of organic foods are healthier eating habits, concern over purity of foods, health-consciousness and the idea that eating organic foods have a positive effect on the environment (Thompson, 2010). The craze of purchasing only organic foods has an effect on not only Whole Foods but on many supermarket chains. Although organic foods are marked up in comparison to processed foods there isRead MoreThe Effect Of Organic Food On Today s World1305 Words   |  6 PagesThe Influence of Organic Food in Today’s World When one goes to a grocery store today and compares it to one 20 years ago, they will notice a significant difference. One can find organic food in almost every store that sells food. Organic food has become increasingly more popular over the past few years due to a variety of considerations. Quality, convenience and price are a few examples of those considerations. 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Analysis Of Scarlet Letter Essay Example For Students

Analysis Of Scarlet Letter Essay The Scarlet Letter is a novel that deals with the never-endingtheme of sin. Throughout history, people have committed alltypes of sins, and whether they are major or minor, peoplehave been punished. However, the severity of a punishmentis very difficult to agree on. Some people feel that sinnersshould be deeply punished no matter how little thewrongdoing was. Others feel that a persons punishmentshould be based upon the severity of their crime. However,what many people overlook is the fact that in time, we allhave committed sins. In The Scarlet Letter, the idea of sinand punishment is the main theme of the novel and howHester Prynne, the main character, has been punished forher sin of adultery. As Nathaniel Hawthorne states in thisnovel, In the view of Infinite Purity, we are sinners all alike.This statement puts a big question mark on the true lives ofthe Puritans. If we all have once committed a moralwrongdoing, why is this young woman so harshly punishedfor her sin? Hester Prynne was a young woman living in aPuritan community in the New World. Her husband, RogerChillingworth was said to be lost at sea, and Hester assumedhis death. Upon this basis, young Hester committed a crimeof adultery with her fellow Minister Arthur Dimmesdale. Theresult of this extra marital affair was the birth of young Pearl,an elf-like child. When the townspeople become aware ofwhat Hester has done, they forced her to wear an ultimatesign of punishment, the scarlet letter. This letter A foradultery had to be worn on Hesters bosom at all times. However, Roger Chillingworth returns from sea and nowseeks revenge on Hesters lover. When one analyzes thepunishment inflicted upon her, it may seem harsh and cruel,especially for a Puritan society. It seems that Hawthorneagrees with this as well. Throughout the novel, it seemsapparent that Hawthorne feels that the punishment Hesterreceived was harsh and self-degrading. When one commits asin, they should understand their mistake, receive theirblame, and receive a slap on the wrist. However, thepunishment Hester received was far worse emotionally. Wearing the letter made Hester the talk-about of the town. When she walked through the marketplace, she receivedscornful looks, as if society was rejecting her for herwrongdoing. Hester was now living on the outskirts of town,isolated from neighbors and trying to communicate with herdaughter Pearl. After many years of being swept out ofsociety, Hester realized that her punishment was far worsethan she deserved. Many times throughout the novel,Hawthorne sympathizes with Hester because of theemotional problems she encounters. Hawthorne sees her asthe victim quite oftenly and blames it on her youth. She wasforced to marry Roger Chillingworth at a young age,although she clearly had no feelings for him. Secondly,Hesters crime was one out of passion, not malice. It is clearthroughout the novel that she has strong feelings forDimmesdale and they outweigh her respect for the Puritanscode of law. Although Hawthorne does not condoneadultery, he often feels that Hesters sin is somewhat out ofnecessity. She has nobody in her life. Her husband is lost at see and she lives with nobody. Dimmesdale was the firstman Hester really loved, and he feels that because of thesecircumstances, her punishment far outweighed her crime. Throughout the novel, it is very clear that Hester does notabide by most Puritan traditions and she clearly is not veryorthodox. However, at times in the novel, it seems that shehas overcome her guilt and her love for Pearl is unmatched,yet the scarlet letter always reminds her of her adulterous sin. .ud52b4f520bcf3d96233e9bdf892ada3c , .ud52b4f520bcf3d96233e9bdf892ada3c .postImageUrl , .ud52b4f520bcf3d96233e9bdf892ada3c .centered-text-area { min-height: 80px; position: relative; } .ud52b4f520bcf3d96233e9bdf892ada3c , .ud52b4f520bcf3d96233e9bdf892ada3c:hover , .ud52b4f520bcf3d96233e9bdf892ada3c:visited , .ud52b4f520bcf3d96233e9bdf892ada3c:active { border:0!important; } .ud52b4f520bcf3d96233e9bdf892ada3c .clearfix:after { content: ""; display: table; clear: both; } .ud52b4f520bcf3d96233e9bdf892ada3c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud52b4f520bcf3d96233e9bdf892ada3c:active , .ud52b4f520bcf3d96233e9bdf892ada3c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud52b4f520bcf3d96233e9bdf892ada3c .centered-text-area { width: 100%; position: relative ; } .ud52b4f520bcf3d96233e9bdf892ada3c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud52b4f520bcf3d96233e9bdf892ada3c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud52b4f520bcf3d96233e9bdf892ada3c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud52b4f520bcf3d96233e9bdf892ada3c:hover .ctaButton { background-color: #34495E!important; } .ud52b4f520bcf3d96233e9bdf892ada3c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud52b4f520bcf3d96233e9bdf892ada3c .ud52b4f520bcf3d96233e9bdf892ada3c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud52b4f520bcf3d96233e9bdf892ada3c:after { content: ""; display: block; clear: both; } READ: The Novel ' The Kite Runner ' EssayA human is very fragile and many things can hurt or upsetthem. As Hawthorne expresses, it is clear to Puritans thatthey have little or no sympathy for unruly persons. Hawthorne feels that once she has over come her guilt andhas accepted her punishment, then Hester should be able tostart over from scratch and unload this heavy burden fromher back. However, that doesnt happen. This sin remainswith Hester for seven years until her death, and the Puritancommunity never seems to forgive her for her sins. It is veryclear that in this novel, Hawthorne is attempting to expresshis feelings on Puritan life and their rigid beliefs towardstransgressors. However, people should be able to leave thepast behind them and start over, yet that never seems tohappen, and Hester is forced to drag this guilt around withher, until her last breath of air. Book Reports