Marketing research proposal Mercedes-Benz( how can MB attract costumer

Marketing Mercedes-Benz( how can MB attract costumer from age 27-37 in USA) - Research Proposal Example Therefore, the main concern of the company is to attract potential automobile users in the USA from the age group 27-37 years and evaluate their expectation on cars in the near future. Moving to the higher car market segment and selling premium cars can result to be the best marketing strategies for the automobile companies. Though companies are trying to enter a new market by creating a niche for itself or diversifying their existing vehicle line, technologies and effective strategies in selling high end cars at higher price range requires efficient marketing approaches than those positioned as affordable vehicles. The marketing strategies applied for premium automobiles, needs to focus on the quality it is providing, luxury, its safety, premium maintenance service and extending these features to meet the preferences of the customers (Dvir and Strasser 831). The marketing and advertising strategies planned must not leave any ambiguity on the premium value of the car. To achieve that, firstly the vehicle and the brand must be of high-quality themselves. The propagation of the product features and attributes must be in such a way through the audio and visual medium that it will allow its buyers to gain a high sense of priority and exclusiveness as if they are special. The communications strategies must be implemented in a way that make their customer realize that they are investing on high worth, top-quality product. Promotions on premium magazines, television channels and shows attracting HNI audiences, radio ads should be the main target (Saridakis and Baltas 5-10). The vehicle brand should position itself as the car with style, comfort and luxury. Self-indulgence must be the key factor of the marketing strategy. The attributes of the car, from its premium quality seat material, color, texture, interior and exterior designing, the ambience, experience of