Marketing Strategy-Product, Place, Price and Promotion Case Study

merchandising Strategy-Product, Place, Price and Promotion - Case Study ExampleWhere appropriate, research veridical willing be cited to clarify the discussion. With this in mind, lets begin our discussion of business marketing.In order to drop this research relevant to a wide range of consumers, and to inject a bit of fun into the discussion, we will take a look at McDonalds, the truehearted food chain that people have full-grown up with for decades. In fact, the reason that people have grown up with McDonalds for decades is because of skillful marketing. Through punctilious blending of crop, place, price and promotion, we have viewed McDonalds as a restaurant that has always been there, and can be ground anywhere with consistent quality, price and selection. With these statements in mind, the first area we will consider within the ambit of McDonalds is product.When Ray Kroc developed the ideas in the 1950s that ultimately led to the birth of the McDonalds restaurant chai n, one of the cornerstones of his fast food process was the ability to rapidly serve food to large numbers of people expeditiously (Manila Bulletin, 2005). This was accomplished in large part by offering a very limited board and turning out those products faster and better than anyone had up to that time. Within a narrow product line, the eventual McDonalds restaurants attracted a huge following of loyal customers, who knew that there would always be a certain product available at the restaurant and that it would be just as delicious on the tenth bring down as it was on the first visit. Although over the years, McDonalds has introduced additional products, they still funding the products within the line approximately closely related to each other. This allows for the formation of a uniform marketing strategy that stresses quality food, served in a fast, clean and courteous manner. The tactic incorporates all of the positive things that people want in dining, without a hefty pri ce tag. The limitation of McDonalds product line is a stroke of genius.Place, in Relation to MarketingMarketing experts know that the best product in the world will never make an uphold in the business world if no one can locate and obtain it (Delaney, 1994). Keeping this simple, withal vital brick in the house of marketing, McDonalds knock overs careful reflexion to the placement of its restaurants. Within their marketing research, they take into consideration the population of a given area, major roadways in the vicinity of the proposed restaurant site, traffic that passes by the restaurant site, and the demographics of the area, as they know a great deal about their customers (more about this in the People function of this paper). The construction of a McDonalds restaurant costs millions of dollars, and in order for the operation to be profitable, placement essential be in an area that maximizes the customer exposure, therefore increasing the chance of generating business. A s mentioned previously, however, please keep in mind that McDonalds leaves nothing to chance. They do their marketing homework, and it shows. The fact that McDonalds always seems to be right around the corner is due to a great deal of extensive marketing research, planning and execution. If you really give this idea a great deal of thought, take into conside